»Simply switch on - that was the difference between the old way of doing things in the home and the new. 'Simply switch on' was a common phrase in almost every electrical appliance instruction leaflet from the 1920s to the 1950s. It meant you had invested in a piece of the new domestic gadgetry, and now it had been delivered, unwrapped, assembled and plugged in, that old domestic chore would be transformed and your way of life would be dramatically improved. The actual technology you didn't really understand but, by this stage, you were convinced that your new machine would save you time and effort and, even better, was a symbol of your prosperity and modernity. In short, you were investing in a piece of the twentieth century that would have been beyond the dreams of your parents.«

Simply Switch On!... A virtual museum of small early electronic appliances

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